The Indian fashion scene is a mosaic of international influences sewn together with unique homegrown styles. Whatever your style, be it fashion or classics, there is a clothing brand out there meant to be your fashion match. Here’s a peek into some of India’s most popular clothing brands and what makes them tick:
Global Giants
- H&M and Zara: These international brands have enthralled the Indian market with their unique designs, competitive pricing, and myriad product portfolio. They provide a stream of new styles that enable fashionistas to stay in the loop of global trends with an Indian twist. Imagine trendy kurtas with a modern touch or stylish dresses with intricate embroidery.
- Levis and Wrangler: Jeans aficionados swoon at these icons of American apparel. They offer you good quality jeans in many styles, from the straight cuts of the classics to the trendy ripped styles. While both Levi’s and Wrangler are associated with durability and classic appeal, respectively, the latter also appeals to the adventure-loving crowd.
Homegrown Heroes
- Fabindia: This brand stands for all things Indian. Fabindia stocks a variety of cool, casual clothes made from natural materials like cotton and linen. Traditional Indian shapes and prints they follow make them the best choice for those who are looking for original pieces of clothing from India. Favorite styles are kurtas, palazzos, and flowy dresses with exquisite block print designs.
- Manyavar: Manyavar is a recognized brand for ethnic menswear. They provide a wide range of sherwanis, kurtas, and dhotis made from extravagant fabrics and breathtaking designs. Manyavar has an extensive collection not only for special occasions or ceremonies but also for outfits for festive everyday wear, which have made them popular with modern Indian men.
- Biba: This brand is home to ladies who are in love with fusion and trendy Indian ethnic fashion. Biba provides a range of kurtas, suits, lehengas, and sarees in vivacious colors and contemporary trends. Their intricate embellishments, embroidery, and fusion wear make them an obvious choice for those who like to get creative with their ethnic look.
These brands realize that fashion is about more than just clothes. H&M and Zara are famous for their accessories like statement jewelry and handbags that complement one’s look. The range of handmade footwear and eco-friendly bags by Fabindia meet the needs of those who prefer the earthy, sustainable style. Manyavar customers can find beautiful footwear and sophisticated headwear like safas and pagdis to match the ethnic dresses they sell. Biba features scarves, stoles, and clutches that are stylish, providing ethnic appeal, and the handbags allow a seamless transition from a party look to the more trendy everyday outfit.
Let’s explore some popular outfit choices associated with these brands
- A Night Out with H&M or Zara: Let your inner Bollywood diva out with a shiny lehenga from Zara or a chic jumpsuit embellished with intricate beadwork from H&M. Accessorize the outfits with eye-catching earrings and a clutch to add some sparkle.
- Denim Days with Levi’s or Wrangler: Levi’s iconic 501 jeans combined with a clean white shirt and loafers will always be a look that will never go out of fashion. If you are looking for a more relaxed look, Wrangler comes up with distressed boyfriend jeans which fit well with a graphic tee and sneakers.
- Embracing Tradition with Fabindia: Whereas, Fabindia’s kurtas in the softest colors with block prints are perfect for daily activities. Match them with ballet flats or Kolhapuri chappals to give an Indian twist to the look. You can choose a delicate cotton saree with contrasting blouses to match your occasion and can add a touch of glamour to your overall look with beautiful silver jewelry.
- The Manyavar Man: From Luxurious silk to buff Brocade, Vardaan’s rich fabric sherwani sets are bedecked with zardosi or chikankari work, making them every couple’s dream wedding ensemble. For festival or wedding dressing, a kurta pajama suit with a subtly embroidered Nehru jacket in deeper shades, like emerald green or royal blue, are extremely classy and beautiful.
- Biba’s Fusion Flair: Biba’s lehengas with updated designs and vivid shades such as fuchsia or turquoise are ideal for meaningful events as they add a touch of glamour and exclusivity to the look. If you want to wear a trendy kurta but not dress up, try a kurta with embroidered details and pair it with fashionable flats or wedges. Biba also has a wide selection of indo-western outfits in which traditional Indian elements with western silhouettes merge to produce a perfect look suitable for the young and fashionable Indian woman who wants to give her look a new twist.
India’s fashion scene stretches out not just to these popular brands but also there are numerous indigenous brands too. These fashion houses enable aspirations of designers, for example, Sabyasachi Mukherjee, and Manish Malhotra, who also create pieces that are acclaimed for the international standards. In contrast, independent boutiques, stocked with one-of-a-kind handmade pieces, that represent the country are also available for more individualistic looks.
